Under the wing

DUCKS UNLIMITED CANADA

BRAND FILM

DOCUMENTARY PHOTOGRAPHY

A JOURNEY OF CONSERVATION, CONNECTION, AND CHOICE.

A father’s desire to pass on the tradition of conservation and hunting sparks a meaningful journey for his daughter. As she steps into the experience for the first time, she’s faced with the complex challenge of reconciling her personal beliefs about harvesting animals for food with the realities of the practice — exploring the tension, respect, and connection that come with stepping under his wing.

Brand Film

UNDER THE WING

WHERE TRADITION MEETS PERSONAL TRUTH

A groundbreaking short documentary that follows Alexa, an animal lover, on a transformative journey guided by her father, Kevin. Together with three mentors—an experienced hunter, a biologist, and a chef—they embark on a unique exploration of tradition, conservation, and the delicate balance between hunting and honoring the harvest. This poignant film is more than just a first-time hunting experience; it's a raw and honest place to start a much-needed conversation.

+ Pitt meadows, British Columbia

Photography

HONEST MOMENTS IN A TRADITION PASSED DOWN.

We captured documentary-style photography that follows the quiet tension and beauty of this father-daughter journey. Focused on authentic, in-between moments — from the anticipation and reflection to the connection between hunter, land, and animal — the imagery brings a human, nuanced perspective to a tradition often seen only from the outside.

A duck hunter calls in a flock as he sits in his blind and waits in British Columbia, Canada. A photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, for an advertising campaign.
A hunter smiles and holds up a duck that he has just shot from his blind in British Columbia, Canada. A photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, for an advertising campaign.
A hunter walks through a field in British Columbia, Canada holding a duck in one hand and his shotgun in the other. A photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, for an advertising campaign.
A black lab hunting dog sits in the blind waiting for ducks to fly over. A photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, for an advertising campaign.
A female hunter watches the sky for ducks as she sits in a blind in BC, Canada. A photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, for an advertising campaign.
A hunter holds a shotgun and sits ready in his blind for a flock of ducks too fly over. A photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, for an advertising campaign.
A shotgun shell lies in the mud during a duck hunt in British Columbia, Canada. A photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, for an advertising campaign.
The foggy mountains of British Columbia, Canada looming over the valley as a group of hunters wait for ducks to fly over. A photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, for an advertising campaign.
A female hunter practices for duck hunting by shooting at clays on a gun range. Photography captured by MAST Creative, a creative agency based in Winnipeg, MB, for an advertising campaign.
A hunter ejects a shell from his shotgun while practicing at the range. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, for an advertising campaign.
A female hunter practices for duck hunting by shooting at clays on a gun range. Photography captured by MAST Creative, a creative agency based in Winnipeg, MB, for an advertising campaign.
A hunter practices shooting at the gun range. Photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, for an advertising campaign.
Pouring maple syrup on some wild black berries to be served with the duck that was harvested from the morning's hunt in BC, Canada. A photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, for an advertising campaign.
A female hunter helps to prepare the harvest by the lake, surrounded by mountains in British Columbia, Canada. A photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, for an advertising campaign.
A group of hunters sit down for a meal beside the lake after a hunt in British Columbia, Canada. A photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, for an advertising campaign.
A group of hunters sit down for a meal beside the lake as the chef explains the food after a hunt in British Columbia, Canada. A photography captured by MAST Creative, a creative agency based in Winnipeg, Manitoba, for an advertising campaign.

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