All from a good place

DAIRY FARMERS OF MANITOBA

A series of TV commercials based on true stories and featuring real Manitoba dairy farmers. The goal was to provide an authentic and heartwarming glimpse into the daily lives of these hard-working people.

tv spot 1 //

Alivia loves growing up on a dairy farm in rural Manitoba. Whether she’s helping take care of the new calves, riding on the tractor with dad or feeding the farm cats, there’s always something to do but the best part is that she gets to do it with her family.

DAD TIME //

+ Central Region, Manitoba

TV spot 2 //

Norbert has been doing this a long time, he knows that on a dairy farm change is natural, and it comes with the seasons. Over the years he’s seen a lot and he knows that to succeed as a dairy farmer, you have to learn to surf the ebb and flow of nature. With winter comes icy winds and frigid temperatures but it also brings rest, a slower pace, and best of all the building anticipation of the coming spring.

HOLD ON TO YOUR HAT //

+ Central Region, Manitoba

TV Spot 3 //

There’s a lot to do on a dairy farm but Allison wouldn’t have it any other way. Every morning she starts her day with the same quiet walk from the house to the barn like the dairy farmers who came before her. Manitoba dairy farmers have a deep connection to their past as they look ahead to support future generations.

WALK TO THE BARN //

+ interlake Region, Manitoba

A boy, the son of a Manitoba Dairy Farmer, pets a calf in the barn. Photographed by MAST Creative for an advertising campaign called "All from a good place."

photography //

A beautiful scene of a herd of Holstein cows on a dairy farm in Manitoba, Canada. Photographed by MAST Creative for an advertising campaign called "All from a good place."
A girl helps her dad fork straw in their barn on a dairy farm in Manitoba, Canada. Photographed by MAST Creative for an advertising campaign called "All from a good place." Photographed by MAST Creative for an advertising campaign.
A portrait of a male dairy farmer in his barn in Manitoba, Canada. Photographed by MAST Creative for an advertising campaign called "All from a good place."
Female dairy farmer carries a pail of grain out to the cows with her dog. Photographed by MAST Creative for an advertising campaign called "All from a good place."
Teen girl pets a jersey cow on a Manitoba dairy farm in Canada. Photographed by MAST Creative for an advertising campaign called "All from a good place."
A female dairy farmer feeds her cows in Manitoba, Canada. Photographed by MAST Creative for an advertising campaign called "All from a good place."
A Manitoba Dairy Farmer gives his son a piggy back in the field at sunset. Photographed by MAST Creative for an advertising campaign called "All from a good place."
A father and daughter walk through a herd of cows on their dairy farm in Manitoba, Canada. Photographed by MAST Creative for an advertising campaign called "All from a good place."
A teen daughter of a Manitoba Dairy Farmer helps feed the cows with a bucket of grain. Photographed by MAST Creative for an advertising campaign called "All from a good place."
Holstein cows walking through the pasture. Photographed by MAST Creative for an advertising campaign called "All from a good place."
A male dairy farmer sits with his cow in the barn. Photographed by MAST Creative for an advertising campaign called "All from a good place."
A portrait of a dairy farmer in front of a fence in Manitoba, Canada. Photographed by MAST Creative for an advertising campaign called "All from a good place."
A teen girl closes a barbed wire gate on her dairy farm in Manitoba, Canada. Photographed by MAST Creative for an advertising campaign called "All from a good place."
A male dairy farmer fixes a fence in Manitoba, Canada. Photographed by MAST Creative for an advertising campaign called "All from a good place."
A boy, the son of a Dairy Farmer of Manitoba, stands on a gate in the barn. Photographed by MAST Creative for an advertising campaign called "All from a good place."
A boy carries pails of grain to feed the cows on a Dairy Farm in Manitoba, Canada. Photographed by MAST Creative for an advertising campaign called "All from a good place."

radio spot 1 //

radio spot 2 //

Partners //

TELL YOUR STORY //