Nature decides

REBELLE

The story starts with our amazing maple trees, which thrive despite harsh conditions defined by rocks, mountains, winds, and freezing winters. Then in spring, THEY decide our harvest. We love them all, and they are all REBELLES.

brand video //

NATURE DECIDES //

Nestled in the heart of Quebec, the d’Eschambault family embarked on their maple syrup journey. Guided by André, their Master Syrup Maker, and inspired by the vibrant spirit of the maple grove, they unearthed the essence of their trees. Thus, REBELLE was born—a yearly homage to nature's allure. Rebelle organic maple syrup boasts a uniquely vibrant and complex sweetness, mirroring nature's ever-changing tapestry. Our immersive brand film invites viewers to explore this rugged landscape and witness the artistry behind crafting their exquisite maple syrup.

The 'sugar shack' on a maple syrup farm in the mountains of Sutton, Quebec. Photography captured by MAST Creative, a creative agency from Winnipeg, Manitoba, as part of a brand story advertising campaign.

Photography //

The owner of a maple syrup farm works to harvest sap in the mountains of Sutton, Quebec. Photography captured by MAST Creative, a creative agency from Winnipeg, Manitoba, as part of a brand story advertising campaign.
The owner of a maple syrup farm goes for a canoe ride in the mountains of Sutton, Quebec. Photography captured by MAST Creative, a creative agency from Winnipeg, Manitoba, as part of a brand story advertising campaign.
A rushing river with a log fallen across it on a maple syrup farm in the mountains of Sutton, Quebec. Photography captured by MAST Creative, a creative agency from Winnipeg, Manitoba, as part of a brand story advertising campaign.
The maple syrup master mixes the boiling tree sap in the sugar shack in Sutton, Quebec. Photography captured by MAST Creative, a creative agency from Winnipeg, Manitoba, as part of a brand story advertising campaign.
The owner of a maple syrup farm fills bottles with fresh product in the sugar shack in Sutton, Quebec. Photography captured by MAST Creative, a creative agency from Winnipeg, Manitoba, as part of a brand story advertising campaign.
A bottle of fresh organic maple syrup. Photography captured by MAST Creative, a creative agency from Winnipeg, Manitoba, as part of a brand story advertising campaign.
Fresh organic maple syrup pours into a bottle. Photography captured by MAST Creative, a creative agency from Winnipeg, Manitoba, as part of a brand story advertising campaign.
A breakfast table set with pancakes, strawberries, sausages and Rebelle organic maple syrup. Photography captured by MAST Creative, a creative agency from Winnipeg, Manitoba, as part of a brand story advertising campaign.
The view out of the window at the mountains on a cloudy morning in Sutton, Quebec. Photography captured by MAST Creative, a creative agency from Winnipeg, Manitoba, as part of a brand story advertising campaign.
A bottle of Rebelle organic maple syrup sits on the breakfast table. Photography captured by MAST Creative, a creative agency from Winnipeg, Manitoba, as part of a brand story advertising campaign.
A family eats breakfast. Photography captured by MAST Creative, a creative agency from Winnipeg, Manitoba, as part of a brand story advertising campaign.
A wood burning fireplace in an old home in the mountains of Sutton, Quebec. Photography captured by MAST Creative, a creative agency from Winnipeg, Manitoba, as part of a brand story advertising campaign.
A lady pours Rebelle organic maple syrup on her crepes at breakfast. Photography captured by MAST Creative, a creative agency from Winnipeg, Manitoba, as part of a brand story advertising campaign.
Rebelle maple syrup sitting on a table in front of pancakes and strawberries. Photography captured by MAST Creative, a creative agency from Winnipeg, Manitoba, as part of a brand story advertising campaign.

TELL YOUR STORY //